11A- Idea Napkin No.1

1) I am a Sports Management major and a student athlete here at the University of Florida, but I am also very interested in the business world. I am interested in the business aspect of sports and enjoy looking into what goes on behind the scenes of the teams along with the playing side of the sport. I feel that I am good at connecting with people and finding solutions to problems especially associated with athletes. Being an athlete here I take it personal when issues with Student Athletes become apparent. Being a member of two SEC Championship teams and one National Championship team, I gave experiences in pressure situations and work well with teams which is very important in business. You need to be able to lead a group and make tough decisions and I feel that I bring that to the table. This business concept would go hand in hand with my career path as after I am done with sports, I want to go into the business side of it.This business opportunity would continue to be a prominent item on the agenda at that time.

2) The service I am offering is a plan with local businesses and the NCAA and universities to find a way to allow students to market themselves and make money off of their likeness. This service would provide compensation for athletes but not make it an hourly rate or make it hard to figure out how much each athlete and each sport should be compensated. allowing athletes to make money off of appearances, College video games or local businesses would be a win win situation for all involved.

3) I am offering this service to the Student Athletes across America. With this problem being so prominent nation wide, all of the student athletes will need this service. This issue has been going on for a while and I believe that this service will help these athletes who really cannot help themselves in regards to this. Also to the local businesses who would be able to use the athletes for marketing purposes.

4) The businesses would work with me and my business as it would make them money. By creating a business that will help control the athletes and help them market themselves through the different businesses, this service will be in high demand. Local Gainesville businesses would love to be able to use the Gator Athletes to sell products. The athletes would love it as well as they would finally be able to make money off of themselves instead of the NCAA exploiting them.

5) If I were to create this service and work with all parties involved, it would be a major breakthrough for the NCAA and the athletes. Right now, the NCAA markets all of the athletes in their promotions, commercials, apparel and more. The Athletes do not get the chance to use their fame or status to make money. Some athletes would be able to pay for the rest of their schooling with the money they could make from marketing deals. No one has been able to find a way to make this work and If this service would be able to come about, it would would be groundbreaking.

This service would be extremely difficult to put in place as there would be a lot of legal things that may come into play and hold it back. I think that with the right partners that this business plan could work and that the athletes will finally get treated fairly. I think these elements fit together and that working with the businesses, NCAA, universities and the athletes is the right way to go about it. Getting everyone involved and hearing all sides of it would be the best thing. This service is about allowing the athletes to make money and allow the businesses to use the local players to boost their own products.